Florence Food Market and Wine Tasting Experience

The Ultimate Market Tour combined with an Exclusive Wine Tasting Experience
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The ultimate Traditional Tuscan market experience combined with a private wine tasting 

In Florence the local language is food and there is no better experience it than exploring the San Lorenzo Market and interacting with the families who have been working there for a century. There you will taste a selection of the Tuscany’s finest delicacies like artisanal cheese, cured meats, olive oil, balsamic vinegar, homemade spreads, mouth watering panini, wine and more. We will then head to one of the most historic wine shops in the city where they will guide us through a private wine tasting featuring two wines from their collection paired with mouth watering food. Then we end this moveable feast like all Italian’s do with a “digestivo” at our favorite bar followed by the city’s very best artisanal gelato. Along the way we will be visiting in many of the lesser known sights including many from the Medici family who once called this neighborhood home.

What you’ll Experience on this tour:

  • Eat your way across the market while chatting with the families who have kept the traditions alive for generations
  • Enjoy a private wine and food tasting at the most historic wine shop in all of Florence
  • Discover how to tell the difference between real gelato and the fake stuff
  • Visit some of the Medici family locations in what was once their neighborhood
  • Come away with all the tips and tricks that will ensure you can keep exploring the city as a local

All of our small group tours are led by one of our friendly, entertaining guides who will help you discover the magic of this ancient city and learn all the tips and tricks and local spots to keep exploring long after our tour has ended.

If you are looking for an experience that gives you the best of everything Florence has to offer than this is it!





  • €59

    Adult From 18
  • €50

    Adolescent 13-17 years
  • €40

    Child 4-12 years
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Tour Highlights Include

Discover the best market stalls and meet the families behind them and hear their stories

Devour Florence's most famous panino

We will enjoy the local special cooked with love from Liana at the market

A Guided VIP wine and food pairing at the city's most historic wine whop

Of course we must taste some hot out of the oven Cantucci and see how they're made

Learn the difference between real and fake gelato at a place that is making some of the city's best

This historic wine shop will blow you away

Become part of our Florentine family for a few hours


Max. 12 People


3 Hours




San Lorenzo Market


Moderate - Cobblestone lined & uneven streets


Adaptable for Vegetarian, Gluten-free & Allergies


24 Hours in Advance for Full Refund

Private tours

Did you know that any of our food tours can be made into a private tour? A food tour just for you! If you’re visiting with a group or are a local in search of a unique day out with some great eats, head to our private tours page to fill out the form or select the upgrade option during booking and we’ll help you organize the perfect tour for your needs.

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We’ve booked many food tours with this company in the past, and they never disappoint. That being said, this was the most fun we’ve had on any past tour. Our guide, Francesco was amazing, funny and informative. That combined with great location suggestions had us laughing, learning and eating great food all night. Highly, highly recommend to others!

- Jared (Tripadvisor Review)

The tour had a great variety of drinks and dinner items that represent the uniqueness of Italy and Florence. Omar our guide has a true understanding of not only the food but also the culture and history of Florence.

- Jim&Jane (TripAdvisor Review)

I took my kids on this tour and we had an amazing time. Lisa was very personable and very knowledgeable with all the local history, culture, food and wines she took us too. This was a great memory for us and I would highly recommend it to any of my friends and family. I would definitely book this tour again in another city if it was offered.

- Tom Tryforos

Our guide Beatrice made the group feel very comfortable while showing us how the Florentines eat and drink. As I’m not a drinker I enjoyed all the selections she introduced us to. I’m now a fan of the negroni. Hopefully I will be able to enjoy it in the USA. She opened our taste buds while giving us a history lesson about life on the other side. 

- Catherine Kovalsky

Beatrice was full of stories on our walking food tour. The foods (and drinks) were interesting and part of good memories of time in Florence. Meeting some of the shop owners made it very authentic. Thanks!