Taste the simple luxuries that locals love, and get private wine tasting to boot!
Ages
4+
Duration
3 hours
Departs
Mon-Sat 10:00 am
Highlights
Eat your way across the San Lorenzo market, meeting the families who keep Tuscan culinary traditions alive.
Taste the best delicacies like truffle olive oil, truffle cheese and aged balsamic vinegar 🤌
Experience authentic wines in a historic wine stand.
Unearth the Medici Family legacy, learning about their profound influence ⚜️
Indulge in real gelato, and learn how to spot the fake stuff!
Tour Description
Our Florence Market Food Tour takes you on a culinary journey at the San Lorenzo Market, the heart of Tuscan food traditions. Here you’ll enjoy tasty local cheeses, mouthwatering cured meats, fresh olive oil, a proper Italian coffee, traditional Lampredotto sandwich, aged balsamic vinegar and much more.
Once we’ve eaten our way through the market, we’ll pop over to one of Florence’s oldest wine shops for a private wine tasting and food pairing. End the tour just like a true Italian would finish their meal: with sweetness! After learning how to enjoy your drinks like an Italian, savor an authentic gelato and learn how to differentiate it from the fake stuff!
Our guide was amazing. Knowledgeable and approachable. She had wonderful relationships with the vendors in the market which made us feel like special guests. Great fun!!!
Marilynn D | Tripadvisor
Experience this one-of-a-kind Florence market food tour, where tradition and taste come together. Trust us, your taste buds will thank you.
Dietary Information
Vegetarian-Friendly Tours but vegan, gluten-free, or kosher options may be limited. Please share dietary restrictions upon booking for best accommodation. Note that tastings outside those catered for your needs are at your own risk. The company assumes no responsibility for any food allergies or intolerances. Guests with severe or life-threatening allergies cannot participate in this activity for their safety.
Why Eat with Us?
Expert Local Guides: Fun, knowledgeable, and English-fluent Florence locals.
Florence’s Hidden Gems: Enjoy exclusive access to local favorites where you’re treated like family.
Culinary Diversity: Taste a variety of delicious dishes, and hear the stories behind the food.
Cultural Immersion: See Florence through the eyes of a local.
Established Expertise: Since 2011, simply the best food tours in Florence!
"Our guide was amazing. Knowledgeable and approachable. She had wonderful relationships with the vendors in the market which made us feel like special guests. Great fun!!!
" — Marilynn D | Tripadvisor
Please note that the items above are a selection of the delicious foods we often feature. Offerings may vary by day or season, but you're sure to enjoy a delightful array of local flavors!
Meeting Point
Piazza di Madonna degli Aldobrandini
Florence 50123
Your guide will be waiting for you and wearing our purple Eating Europe bag near the rounded bench.
What people are saying
5.0
★★★★★
Hidden gem!! I can’t say enough about this tour. Our guide Martina, was AMAZING! We ended up having a private tour because we were the only ones that booked (you don’t know what you’re missing). We got to taste so many different types of foods and wines and meet amazing gentle and welcoming family business owners. Just a great tour with a really great company!! Thank you!
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Bill
10/25/2024
Best tour to experience local food and culture Our guide Eli took us to a variety of places giving us detailed descriptions beforehand which enhanced our experience. Her great relationships with all the vendors and shop owners gave the tour a real connection to the local culture and food scene. All the food and wine/beverages tasted amazing! Eli was a lot of fun and so glad we booked this tour.
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Anna H
10/17/2024
Must do activity! This was the first time we have ever done a food tour and it was absolutely fun! Francesco was our fantastic guide! He was funny, knowledgable as he answered our questions, friendly and incredibly patient. When my dad was not feeling well, he made sure he was okay and never rushed us. The pace of the tour was easy and light. It was a great way to experience Florence by eating your way through it! While savoring the delicious dishes, you get to learn the history and rich culture behind the food and the family that produces it. We can’t wait to book another tour with Eating Europe again and hope that our future guide will be as awesome as Francesco!
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Leslie L
10/14/2024
Florence Italy walking food tour. Lisa our tour guide was so knowledgeable about the culture the food the various regions. Lisa was so accommodating and was such a pleasure to have guide us. I highly recommend this tour for anyone who loves food and wants to learn about the culture and history associated with the various wine, cheese, meats and food we sampled.
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Ted B
10/02/2024
Eli is the best tour guide! We had the most amazing time and Eli took every opportunity to make our experience as memorable as possible. She shared all her favorite moments and memories at the places we visited. You can’t miss with this tour!
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Paul
7/02/2025
We spent two weeks in Italy and this was hands down our favourite thing we did the entire time. Alice was great, she kept the energy up the whole time and made the tour very fun. She took us around shops and markets where all the providers knew each other, it was such a delightful display of Italian hospitality, they truly made us feel like family. We’ve done around a dozen food tours with other companies and this is by far the most generous with so many tastings and samples. We paid for a group tour but were very lucky to be the only ones booked so we ended up with a private tour! So many other tour companies would cancel with low numbers but not this one. Going forward, we will be doing an Eating Europe food tour in every city we can!
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Sam L
6/30/2025
I had a wonderful time touring Oltrarno on the “other side of Florence” food tour. We had a good variety of sweet and savory foods across 5 locations. Martino was an excellent tour guide, providing lots of fun facts about the food and the region. Thank you, Martino!
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Elena Davert
6/23/2025
What a wonderful night! We stopped at 7!!! different locations and all were truly authentic and delicious. The food was incredible. The drinks were on point. Our tour guide, Francesco, was fun, very knowledgeable, and a wonderful guide. I’d HIGHLY recommend this tour. It was a highlight of our time in Florence.
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Becky Moore
6/23/2025
Anna was a wonderful guide who gave us great detail about the food, area history and food pairings. It was also very. Ice to visit places that weee away from the very popular tourist areas. She made it fun and informative. I highly recommend this tour.
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Pat T-J
6/01/2025
Dimitri was a great host and guide. His knowledge and expertise made this experience so much better. Especially taking the time at each stop to learn about the culture and food of Florence. The food and drinks were amazing! Highly recommend.
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Vance Somerstorfer
6/01/2025
Donnie (sara) was amazing! We had the best time. Can’t think of a better way to honeymoon/celebrate! Lots of wine- bring your water bottle. Not much walking so you can wear your cute shoes!
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Jordan Orr
6/01/2025
Did the food and wine tour this evening with Sara Donni… the tour was Great and Sara was amazing. She had great stories to share, great sense of humor, a lot of knowledge and made the experience wonderful.
Plenty of unique and wonderful food to taste and very generous with the delicious wine!
If you get a chance to go on this experience, you might want to ask to have Sara as your guide, you will not be disappointed!!
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judy bickart
5/25/2025
Why Eat with Us?
#1 food and drink experience in Florence - 14 years. 500,000 Clients. 25,000 Five-Star Reviews!
Every tour is meticulously curated to showcase the very best of Florence’s food scene.
Exclusive access to the most legit local spots, from the famous hole in the wall to the trendy new restaurants.
Premium tours with expert guides, outstanding food, and drinks always included
Book now and save 15% off additional tours across Europe!
9 countries, 18 cities, 50+ food tours. Book now and receive a special loyalty code to save even more on future adventures.
Savour Florence like a local with our expert food tour guides.
Gaia
Born in the Tuscan countryside but now I live in Florence.
I like the parts of the cow you usually throw away...tongue, stomach, udder, etc!
Don't miss the sunset from Piazzale Michelangelo - grab a beer and a seat on the staircase!
Elisa
Born and raised in Umbria, but Florence is where my soul belongs
Name a carb food. Anything. I love it!
💡When I sit on Ponte Santa Trinita and I watch the sun light going down behind Ponte Vecchio I know there is no other place I want to be. Give it a try
Francesco
Born and raised in Florence
My favorite dish is ossobuco
Don't eat the neon colored mountains of gelato, get the real stuff!
Lisa
Born and raised in Melbourne, Australia but I have called Florence home since 2006
Difficult because I really do like everything - if I had to name one thing I would say roast lamb and vegetables
Enjoy an aperitivo on a rooftop terrace and admire the view.
Chiara
Tuscan countryside girl, but Florence always has been in my heart and now I can call it home.
Schiacciata is my obsession! The salty one filled with mortadella or the sweet one "alla fiorentina"... yummy, with cream!
Relax yourself wandering around the historical gardens of Florence, true open-air museums.
Sara
Proudly born and raised in the Valdarno hills.
I love ricciarelli al cioccolato and almond paste in general. But I have to go with my mum's lasagna - that touches a very soft spot in my heart.
Try the Bargello: the oldest public building in Florence in which you can also find Giotto's first portrait of Dante Alighieri.
Beatrice
Born in Florence but now I live in Pistoia
Can't go wrong with pizza and ice cream
Don’t plan too much - wander through the tiny alleys full of magic!
Eva
Born in Siberia, nowadays a happy dweller of Oltrarno in Florence
No pizza and pasta, but meat and vegetables. Wine and Gelato lover!
Slow down, take a glass of wine and just enjoy the wonderful atmosphere of Florence!
Antonella
Born in Naples, but my heart was stolen by Florence.
I love pizza and cantucci biscotti
Don't miss all the flea markets and street vendors scattered around the city. You will find anything from food to antique objects and clothes!
Sara
Born in Florence, and raised in a quiet town just 10 kilometres from the city
I could live eating just cheese, pizza and pappa al pomodoro (don't tell this to my nutritionist!)
Don't miss the details of the reflection of old Florentine buildings on the river Arno
Caterina
Born in Florence and have lived in a Chianti countryside olive oil farm since I was 12 years old.
I like traditional Tuscan food like what my mother raised me with: simple and genuine! Quality and sustainability are the most important values for me and usually those values equate to the most delicious food ;)
Don't miss the beautiful art we have! One of my favorite places is the Church of San Miniato, a medieval Romanesque church located on the hill overlooking Florence, a couple of minutes from Michelangelo Terrace.
Omar
Born and raised in Florence... but half Egyptian!
Favorite food is Pizza
Look out for the street art, which is all over the city
Esther
Born and raised in Utrecht, Holland. Have been calling Florence home since 2017 and here to stay!
Anything baked really, sweet or savoury. As long as it contains dough or pastry, I’m your girl!
Explore the artisan shops in the Oltrarno area or in the Santa Croce area. And don’t plan too much! Allow yourself to wander and explore.
Martina
Born and raised on the hills of Florence, I live in the pristine Chainti countryside
Deep fried Porcini mushrooms, bluechese and artisanal dark chocolate are my soft spot, possibly paired with a glass of wine - or two!
Enjoy the golden hour and breathtaking view sipping a chilled drink on the terrace bar of Forte Belvedere
A tour can be cancelled with a full refund up to 24 hours before tour departure.
Private Tours
A private tour can be cancelled and fully refunded up to 7 days before tour departure
Gift Cards, Travel Vouchers & Flexi-Pass™
Gift cards, travel vouchers and Flexi-Pass™ are non-refundable.
LATE ARRIVALS AND NO SHOWS
Due to extremely strict time slots for entry into attractions and for food preparation, both in-person & virtual/online, we recommend you show up 15 minutes before the scheduled starting time of the tour or experience. Our group tours begin & depart precisely at the scheduled tour or experience start time. If you show up late or cannot find the meeting point, for any reason, refund requests are not honored per policy. If you are having a hard time arriving on time we encourage you to contact us as soon as possible so we can do everything in our power to assist you with arriving at the meeting point at the scheduled time or reschedule to the next available tour.
CANCELLATION DUE TO PLANES, TRAINS, AUTOMOBILES OR ILLNESS
Inside of 24 hours, your spot on the tour has been reserved exclusively for you. Since we are unable to fill your spot if you’re unable to attend for any reason (including transportation or illness), we do not offer refunds after that time. Please plan ahead so that you are able to join us and don’t miss out!
DISCOUNT CODES
Discount codes are valid for new bookings only. They are not eligible for pre-existing bookings and can not be applied retrospectively.
AMENDMENT POLICY
We would be happy to assist you with rescheduling your tour, free of charge, with any requests made more than 24 hours of 8am CET on the date of the tour. We reserve the right to charge an amendment fee should you request to reschedule within 24 hours of 8am CET on the date of your tour . Once again, this is subject to availability and price changes. In general, we only charge you for any additional costs that we incur such as tickets. We have no intention of profiting from disruptions to your vacation and will work with providers and suppliers to get this cost reduced to a minimum.
CHANGES TO THIS POLICY
From time to time, the terms of this policy may change at the Company’s discretion.
CONTACT US
If you have any questions regarding this privacy policy, you can contact us using the information below:
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