Our Florence Market Food Tour takes you on a culinary journey at the San Lorenzo Market, the real heart of Tuscan food traditions. Here you’ll enjoy tasty local cheeses, mouthwatering cured meats, fresh olive oil,delicious panini, aged balsamic vinegar and much more. Once we’ve eaten our way through the market, we’ll pop over to one of Florence’s oldest wine shops for a private wine tasting and food pairing. End the tour just like a true Italian would finish their meal: with sweetness! After learning how to enjoy espresso and a digestif like an Italian, savor an authentic gelato and learn how to differentiate it from the imitations!
Our guide was amazing. Knowledgeable and approachable. She had wonderful relationships with the vendors in the market which made us feel like special guests. Great fun!!!
Marilynn D | Tripadvisor
Experience this one-of-a-kind Florence market food tour, where tradition and taste come together. Trust us, your taste buds will thank you!
Eat your way across the San Lorenzo market, meeting the families who keep Tuscan culinary traditions alive.
Taste the best delicacies like truffle olive oil and aged balsamic vinegar.
Experience authentic wines in a Florence’s historic wine stand.
Unearth the Medici Family legacy, learning about their profound influence.
Indulge in real gelato, and learn how to spot the fake one!
Vegetarian-Friendly Tours but vegan, gluten-free, or kosher options may be limited. Please share dietary restrictions upon booking for best accommodation. Note that tastings outside those catered for your needs are at your own risk. The company assumes no responsibility for any food allergies or intolerances.
Expert Local Guides: Fun, knowledgeable, and English-fluent Florence locals.
Florence’s Hidden Gems: Enjoy exclusive access to local favorites where you’re treated like family.
Culinary Diversity: Taste a variety of delicious dishes, and hear the stories behind the food.
Cultural Immersion: See Florence through the eyes of a local.
Established Expertise: Since 2011, simply the best food tours in Florence!
"Our guide was amazing. Knowledgeable and approachable. She had wonderful relationships with the vendors in the market which made us feel like special guests. Great fun!!!
" — Marilynn D | Tripadvisor
Did you know that any of our food tours can be made into a private tour? A food tour just for you! If you’re visiting with a group or are a local in search of a unique day out with some great eats, head to our private tours page to fill out the form or select the upgrade option during booking and we’ll help you organize the perfect tour for your needs.
We’ve booked many food tours with this company in the past, and they never disappoint. That being said, this was the most fun we’ve had on any past tour. Our guide, Francesco was amazing, funny and informative. That combined with great location suggestions had us laughing, learning and eating great food all night. Highly, highly recommend to others!
The tour had a great variety of drinks and dinner items that represent the uniqueness of Italy and Florence. Omar our guide has a true understanding of not only the food but also the culture and history of Florence.
I took my kids on this tour and we had an amazing time. Lisa was very personable and very knowledgeable with all the local history, culture, food and wines she took us too. This was a great memory for us and I would highly recommend it to any of my friends and family. I would definitely book this tour again in another city if it was offered.
Our guide Beatrice made the group feel very comfortable while showing us how the Florentines eat and drink. As I’m not a drinker I enjoyed all the selections she introduced us to. I’m now a fan of the negroni. Hopefully I will be able to enjoy it in the USA. She opened our taste buds while giving us a history lesson about life on the other side.
Beatrice was full of stories on our walking food tour. The foods (and drinks) were interesting and part of good memories of time in Florence. Meeting some of the shop owners made it very authentic. Thanks!
Meet Your Local Florence Tour Guides
Savour Florence like a local with our expert food tour guides.
Gaia
Born in the Tuscan countryside but now I live in Florence.
I like the parts of the cow you usually throw away...tongue, stomach, udder, etc!
Don't miss the sunset from Piazzale Michelangelo - grab a beer and a seat on the staircase!
Elisa
Born and raised in Umbria, but Florence is where my soul belongs
Name a carb food. Anything. I love it!
💡When I sit on Ponte Santa Trinita and I watch the sun light going down behind Ponte Vecchio I know there is no other place I want to be. Give it a try
Francesco
Born and raised in Florence
My favorite dish is ossobuco
Don't eat the neon colored mountains of gelato, get the real stuff!
Lisa
Born and raised in Melbourne, Australia but I have called Florence home since 2006
Difficult because I really do like everything - if I had to name one thing I would say roast lamb and vegetables
Enjoy an aperitivo on a rooftop terrace and admire the view.
Beatrice
Born in Florence but now I live in Pistoia
Can't go wrong with pizza and ice cream
Don’t plan too much - wander through the tiny alleys full of magic!
Eva
Born in Siberia, nowadays a happy dweller of Oltrarno in Florence
No pizza and pasta, but meat and vegetables. Wine and Gelato lover!
Slow down, take a glass of wine and just enjoy the wonderful atmosphere of Florence!
Antonella
Born in Naples, but my heart was stolen by Florence.
I love pizza and cantucci biscotti
Don't miss all the flea markets and street vendors scattered around the city. You will find anything from food to antique objects and clothes!
Omar
Born and raised in Florence... but half Egyptian!
Favorite food is Pizza
Look out for the street art, which is all over the city
Esther
Born and raised in Utrecht, Holland. Have been calling Florence home since 2017 and here to stay!
Anything baked really, sweet or savoury. As long as it contains dough or pastry, I’m your girl!
Explore the artisan shops in the Oltrarno area or in the Santa Croce area. And don’t plan too much! Allow yourself to wander and explore.
Martina
Born and raised on the hills of Florence, I live in the pristine Chainti countryside
Deep fried Porcini mushrooms, bluechese and artisanal dark chocolate are my soft spot, possibly paired with a glass of wine - or two!
Enjoy the golden hour and breathtaking view sipping a chilled drink on the terrace bar of Forte Belvedere
EATING EUROPE INC. CANCELLATION POLICY
Small Group Tours
A tour can be cancelled with a full refund up to 24 hours before tour departure.
Private Tours
A private tour can be cancelled and fully refunded up to 7 days before tour departure
Gift Cards, Travel Vouchers & Flexi-Pass™
Gift cards, travel vouchers and Flexi-Pass™ are non-refundable.
LATE ARRIVALS AND NO SHOWS
Due to extremely strict time slots for entry into attractions and for food preparation, both in-person & virtual/online, we recommend you show up 15 minutes before the scheduled starting time of the tour or experience. Our group tours begin & depart precisely at the scheduled tour or experience start time. If you show up late or cannot find the meeting point, for any reason, refund requests are not honored per policy. If you are having a hard time arriving on time we encourage you to contact us as soon as possible so we can do everything in our power to assist you with arriving at the meeting point at the scheduled time or reschedule to the next available tour.
CANCELLATION DUE TO PLANES, TRAINS, AUTOMOBILES OR ILLNESS
Inside of 24 hours, your spot on the tour has been reserved exclusively for you. Since we are unable to fill your spot if you’re unable to attend for any reason (including transportation or illness), we do not offer refunds after that time. Please plan ahead so that you are able to join us and don’t miss out!
DISCOUNT CODES
Discount codes are valid for new bookings only. They are not eligible for pre-existing bookings and can not be applied retrospectively.
AMENDMENT POLICY
We would be happy to assist you with rescheduling your tour, free of charge, with any requests made more than 24 hours of 8am CET on the date of the tour. We reserve the right to charge an amendment fee should you request to reschedule within 24 hours of 8am CET on the date of your tour . Once again, this is subject to availability and price changes. In general, we only charge you for any additional costs that we incur such as tickets. We have no intention of profiting from disruptions to your vacation and will work with providers and suppliers to get this cost reduced to a minimum.
CHANGES TO THIS POLICY
From time to time, the terms of this policy may change at the Company’s discretion.
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