Florence Food Market and Wine Tasting Experience

Explore the famous San Lorenzo Market and enjoy and exclusive tasting of Italy’s best wines
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As recommended by 100% of users on TripAdvisor // 100% Five-star reviews on Tripadvisor!

Sip & Savour at the historic San Lorenzo Market.

Taste your way through the San Lorenzo Market, home to all manner of Tuscan delicacies and the generations of families behind them. Sample artisanal cheeses, cured meats, local olive oil, savory panini, and so much more. Afterwards, we’ll make our way to a private wine tasting and food pairing at one of the most historic wine shops in the city.

  • Eat your way across the San Lorenzo markets, and meet the families who keep Tuscan culinary traditions alive.
  • Taste Italy’s finest wine at Florence’s most historic wine shop.
  • Learn the history of the Medici family in what was once their neighbourhood.
  • Indulge in real gelato, and learn how to spot the fakes.





  • From €64

    Adult From 18
  • From €55

    Adolescent 13-17 years
  • From €45

    Child 4-12 years
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Free cancellation

24 hours in advance for a full refund

  • 100% Secure Booking. Your privacy & security is important to us.

Max. 12 People


3 Hours




San Lorenzo Market


Moderate - Cobblestone lined & uneven streets


Adaptable for Vegetarian, Gluten-free & Allergies


24 Hours in Advance for Full Refund

Tour Highlights Include

Taste your way through the San Lorenzo Market.

Devour Florence’s most famous panino.

Savour local Tuscan specialties.

Guided wine tasting and food pairing.

Indulge in fresh, warm Cantucci straight from the oven.

Sample the city’s best gelato.

Taste Italy’s finest vino.

Enjoy Florence like a local!

Private tours

Did you know that any of our food tours can be made into a private tour? A food tour just for you! If you’re visiting with a group or are a local in search of a unique day out with some great eats, head to our private tours page to fill out the form or select the upgrade option during booking and we’ll help you organize the perfect tour for your needs.

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We’ve booked many food tours with this company in the past, and they never disappoint. That being said, this was the most fun we’ve had on any past tour. Our guide, Francesco was amazing, funny and informative. That combined with great location suggestions had us laughing, learning and eating great food all night. Highly, highly recommend to others!

- Jared (Tripadvisor Review)

The tour had a great variety of drinks and dinner items that represent the uniqueness of Italy and Florence. Omar our guide has a true understanding of not only the food but also the culture and history of Florence.

- Jim&Jane (TripAdvisor Review)

I took my kids on this tour and we had an amazing time. Lisa was very personable and very knowledgeable with all the local history, culture, food and wines she took us too. This was a great memory for us and I would highly recommend it to any of my friends and family. I would definitely book this tour again in another city if it was offered.

- Tom Tryforos

Our guide Beatrice made the group feel very comfortable while showing us how the Florentines eat and drink. As I’m not a drinker I enjoyed all the selections she introduced us to. I’m now a fan of the negroni. Hopefully I will be able to enjoy it in the USA. She opened our taste buds while giving us a history lesson about life on the other side. 

- Catherine Kovalsky

Beatrice was full of stories on our walking food tour. The foods (and drinks) were interesting and part of good memories of time in Florence. Meeting some of the shop owners made it very authentic. Thanks!

- Marsha Long