Iconic eats, street art & tales from past to present. All you need to feel like a Londoner.
Highlights
Walk Brick Lane, Shoreditch, and Spitalfields — the multicultural heart of London’s East End — exclusively with your group and a private guide.
Six distinct tastings, including the social-media-famous Humble Crumble — yes, the viral one.
Taste top-rated curries at Brick Lane’s finest curry house, Aladin — a King Charles favourite — paired with the best mango lassi around.
Marvel at the East End’s stunning street art, including the remnants of an original Banksy.
Discover a true hidden gem: an organic, low-sugar Chinese bakery that’s become a local favourite for its custard tarts.
Eat fish and chips done right — at Poppies, a 2-time national award winner, served the traditional way.
Skip the queue at Beigel Bake — East London’s most popular takeaway — for the salt beef beigel that draws Londoners from across the city.
Hear the multicultural history of the East End: Huguenot, Jewish, and Bangladeshi communities, and the centuries that made this Britain’s most diverse food street.
Built for families, couples and celebrations, corporate teams (especially Shoreditch tech and creative agencies), and groups of friends.
Tour Description
Looking for a private London food tour through the city’s most diverse and creative neighbourhood? Our Private East End Food Tour walks Brick Lane, Shoreditch, and Spitalfields across 6 stops, designed exclusively for your group — Eating Europe’s flagship original London tour, running since 2016 and now privately bookable.
The East End is the birthplace of London’s street art scene and the home of legendary Brick Lane and Spitalfields Market — a dining destination for Londoners from across the city. Your private guide takes you through the diverse local flavours of this hip and historic neighbourhood: tasting top-rated curries at Brick Lane’s finest curry house, an organic Chinese bakery’s signature custard tart, fish and chips at a national award-winning chippy, the social-media-famous Humble Crumble, a salt beef beigel from East London’s most popular takeaway, and a bacon brioche bap to start. Between bites, you’ll explore street art (including a Banksy), hear stories of the Huguenots, Jewish, and Bangladeshi communities who shaped this neighbourhood, and walk past the historic Spitalfields Market — a dining destination for Londoners from all over the city.
Who this private food tour is for
- Families with kids 4 and up — the broad menu, viral Humble Crumble, and street art are kid favourites
- Couples and celebrations — anniversaries, milestone birthdays, romantic London weekends, proposals among the street art
- Corporate groups and team building — Shoreditch tech and creative agency client hosting, executive offsites, conference programs, team welcomes for the many international companies headquartered nearby
- Groups of friends — private celebrations, hen and stag weekends, foodie reunions
- Heritage travellers and culture seekers — the Huguenot, Jewish, and Bangladeshi histories of the East End
- Street art and culture enthusiasts — a Banksy remnant, plus contemporary East End artists, all explained as you walk
Dietary Information
Vegetarian-friendly tour. Vegan, gluten-free, and kosher options may be limited given the menu of bacon brioche bap, fish and chips, salt beef beigel, and curries. Please share dietary restrictions when booking and we’ll do our best to accommodate. Tastings outside those catered for your needs are at your own risk; the company assumes no responsibility for any food allergies or intolerances. Guests with severe or life-threatening allergies cannot participate in this activity for their safety.
Why Eat with Us?
- Expert Local Guides — Fun, knowledgeable London locals who know every Brick Lane curry house, Shoreditch street artist, and Spitalfields trader by name
- London’s Hidden Gems — Exclusive access to the famous Humble Crumble, Aladin, Poppies, an organic Chinese bakery, and skip-the-queue at Beigel Bake
- Culinary Diversity — Bacon brioche bap, Chinese custard tart, cod fish and chips with mushy peas, 3 curries with rice, salt beef beigel, and seasonal crumble — Britain’s most diverse food street in 6 stops
- Cultural Immersion — Huguenot, Jewish, and Bangladeshi histories, Banksy and East End street art, Spitalfields Market, and Shoreditch’s reinvention from warehouses to creative-startup capital
- Established Expertise — Eating Europe’s flagship original tour, running since 2016. #1 food and drink experience in London for 14 years; 500,000 clients; 25,000 five-star reviews
EATING EUROPE INC. CANCELLATION POLICY
Small Group Tours
A tour can be cancelled with a full refund up to 24 hours before tour departure.
Private Tours
A private tour can be cancelled and fully refunded up to 7 days before tour departure
Gift Cards, Travel Vouchers & Flexi-Pass™
Gift cards, travel vouchers and Flexi-Pass™ are non-refundable.
LATE ARRIVALS AND NO SHOWS
Due to extremely strict time slots for entry into attractions and for food preparation, both in-person & virtual/online, we recommend you show up 15 minutes before the scheduled starting time of the tour or experience. Our group tours begin & depart precisely at the scheduled tour or experience start time. If you show up late or cannot find the meeting point, for any reason, refund requests are not honored per policy. If you are having a hard time arriving on time we encourage you to contact us as soon as possible so we can do everything in our power to assist you with arriving at the meeting point at the scheduled time or reschedule to the next available tour.
CANCELLATION DUE TO PLANES, TRAINS, AUTOMOBILES OR ILLNESS
Inside of 24 hours, your spot on the tour has been reserved exclusively for you. Since we are unable to fill your spot if you’re unable to attend for any reason (including transportation or illness), we do not offer refunds after that time. Please plan ahead so that you are able to join us and don’t miss out!
DISCOUNT CODES
Discount codes are valid for new bookings only. They are not eligible for pre-existing bookings and can not be applied retrospectively.
AMENDMENT POLICY
We would be happy to assist you with rescheduling your tour, free of charge, with any requests made more than 24 hours of 8am CET on the date of the tour. We reserve the right to charge an amendment fee should you request to reschedule within 24 hours of 8am CET on the date of your tour . Once again, this is subject to availability and price changes. In general, we only charge you for any additional costs that we incur such as tickets. We have no intention of profiting from disruptions to your vacation and will work with providers and suppliers to get this cost reduced to a minimum.
CHANGES TO THIS POLICY
From time to time, the terms of this policy may change at the Company’s discretion.
CONTACT US
If you have any questions regarding this privacy policy, you can contact us using the information below:
E-mail: [email protected]
Tour Highlights Include
The Flavors You'll Taste
- Bacon brioche bap
- Chinese custard tart from an organic, low-sugar bakery
- Cod fish and chips with mushy peas at Poppies (2-time national award winner)
- 3 curries with rice at Aladin (the King Charles favourite)
- Salt beef beigel with skip-the-queue at Beigel Bake
- Seasonal Humble Crumble
- Mango lassi at Aladin
- Water
Offerings may vary by day or season, but you’re sure to enjoy a delightful array of authentic East End flavours.
Meeting Point
111b Commercial St
London E1 6BG
Between 109 and 111A Commercial St., you will find an entrance to Old Spitalfields Market. Please walk into the market (the gate is called the Huguenots Gate). Directly ahead, as you walk through the entrance, you will find Poke House on the right. Your guide will be waiting for you and wearing our purple Eating Europe bag!
What’s included in your private booking
- Private East End food tour led exclusively for your group
- All food and drink across 6 stops
- Aladin curry, Poppies fish and chips, Beigel Bake skip-the-queue, Humble Crumble
-
Mango lassi and water
- Banksy and East End street art walk-through
- A dedicated English-speaking local guide
- Flexible date with daily 10:30 am, 11:00 am, or 11:30 am departures
- 7-day cancellation policy for private tours
-
Company invoicing, advance payment, and dedicated event coordination for corporate bookings
- A donated meal via World Central Kitchen with every booking
What Makes the East End Special
London’s East End — spanning Brick Lane, Shoreditch, and Spitalfields — is where the city’s culinary diversity comes alive. Shaped by centuries of immigration, from the Huguenots and Jewish communities to the Bangladeshi families who gave Brick Lane its famous curry houses, this neighborhood is a living tapestry of cultures, flavors, and stories.
Food here reflects that rich multicultural identity. You’ll find legendary bagel shops open around the clock, award-winning fish and chip shops, Indian curry houses beloved by locals, and innovative street food vendors creating dishes that blend global influences. Combined with some of London’s most iconic street art and the historic Spitalfields Market, the East End offers a food experience that is as vibrant and diverse as the city itself.
What people are saying
Private tours
A private East End food tour means just you, your group, and your guide — no strangers, no fixed pace, no compromises. Available for 2 to 12 guests (larger groups accommodated on request) with a flexible morning start time you choose.
How our private tours work
Pick your date and start time. We’ll confirm your private guide, route the tour around your group’s interests, and handle every reservation, pour, and pairing in advance. Pricing is all-inclusive — no hidden fees, no upsells. Your schedule, your pace, your people.
Corporate London food tours and team experiences
A private East End tour is one of London’s most distinctive corporate hospitality experiences — Brick Lane curry, Shoreditch street art, and the multicultural heart of the city. Perfect for tech and creative agency client hosting (Shoreditch and Spitalfields are at the centre of London’s tech scene), executive offsites, conference programs, and team welcomes. We offer company invoicing, advance payment, purchase orders, and dedicated event coordination.
Popular corporate use cases:
- Tech, fintech, and creative agency client hosting (Shoreditch is London’s tech epicentre)
- Conference and summit end-of-day experiences
- Premium client entertainment and partner hosting
- Executive retreats and leadership offsites
- Sales incentive trips and reward experiences
- Team welcomes for new hires and milestone team-building
- Cruise group programs and shore excursions
Languages available
English by default. Other languages may be available on request — please ask when booking and we’ll do our best to accommodate.
Get in touch
For private bookings, custom corporate proposals, or specific requests, contact [email protected] or call +1 917-909-6432. Private tours can be cancelled and fully refunded up to 7 days before tour departure.
Why Eat with Us?
#1 food and drink experience in London - 14 years. 500,000 Clients. 25,000 Five-Star Reviews!
Every tour is meticulously curated to showcase the very best of London’s food scene.
Exclusive access to the most legit local spots, from the famous hole in the wall to the trendy new restaurants.
Premium tours with expert guides, outstanding food, and drinks always included
Dining with Purpose
We proudly support World Central Kitchen. Every tour you book helps provide meals to communities in crisis.
Looking for a Unique Corporate Experience?
Treat your team or clients to a private food tour tailored to your needs. Flexible group sizes, seamless organization, and unforgettable moments in Europe’s top cities.
Meet Your Local London Tour Guides
Our London food tours are led by people who've spent years discovering the real food hiding behind this city's famous landmarks. Market traders, pub lovers, curry enthusiasts, and neighborhood regulars who know which backstreet pie shop is worth the queue and where to find the best Sunday roast. They share London the way locals experience it — diverse, surprising, and endlessly rewarding once you know where to look.
Frequently Asked Questions
General Tour Information
Is a private East End food tour worth it?
Absolutely. The East End is dense, multicultural, and easy to miss the best of without a local. A private booking gives your group exclusive access to Aladin, Poppies, the famous Humble Crumble, Beigel Bake skip-the-queue, and a Banksy remnant — at a flexible pace, with a guide focused entirely on you. This is Eating Europe’s flagship original London tour, running since 2016.
What’s included in the price of the private East End tour?
All food and drink across 6 stops, mango lassi, your dedicated private guide, the Banksy and street art walk-through, and a donated meal via World Central Kitchen. No hidden charges, no upsells.
How long is the tour?
This private food tour runs 3.5 hours, with daily 10:30 am, 11:00 am, or 11:30 am departures. Custom timings available for corporate groups on request.
What neighborhoods does the tour cover?
The East End — specifically Brick Lane (the famous curry street and Bangladeshi heart), Shoreditch (London’s tech and creative hub, with the densest street art in the city), and Spitalfields (the historic market and Huguenot quarter).
What is the private group size?
Private bookings are available for 2 to 12 guests. For larger groups, we can arrange a custom experience — get in touch.
How far in advance should I book?
We recommend at least 2 weeks ahead. Corporate groups should book 4+ weeks in advance — and around major UK conferences and Christmas season, much earlier.
Can I customize the private tour?
Yes. Stops, pacing, dietary focus, and start time can be adjusted. We can also build extended itineraries — including pairing with a Spitalfields Market shopping morning or a deeper street art walking session.
What’s the minimum age?
This tour is suitable from age 4 and up — the East End is family-friendly, the Humble Crumble and Beigel Bake are particular kid favourites.
Food and Drink
What kind of food will we taste?
The most diverse menu in London — bacon brioche bap, Chinese custard tart from an organic bakery, cod fish and chips with mushy peas at award-winning Poppies, 3 curries with rice at Aladin (a King Charles favourite), a salt beef beigel from Beigel Bake (skip-the-queue), and seasonal Humble Crumble to finish.
Are drinks included?
Yes. Mango lassi at Aladin and water throughout — all included in the price. We can add British beer, cider, or wine pairings on request.
Do the tours accommodate vegetarian or gluten-free diets?
Vegetarian-friendly. Vegan, gluten-free, and kosher options may be limited given the bacon, fish and chips, salt beef, and curry-led menu. Share dietary restrictions when booking; on a private booking we have more flexibility to plan around dietary needs.
Are portions enough for a meal?
Yes — at 6 substantial stops, this is a full meal and then some. Most guests don’t eat again after.
Booking and Payment
How do I book a private East End tour?
Book directly via the Book Private Tour button above, or contact [email protected] / +1 917-909-6432 to discuss custom requirements.
What forms of payment are accepted?
Major debit and credit cards, iDEAL, and Bancontact. Corporate invoicing, advance payment, and purchase orders available on request.
What is the cancellation policy for private tours?
Private tours can be cancelled and fully refunded up to 7 days before tour departure.
Do you offer corporate invoicing?
Yes. We handle company invoicing, advance payment, purchase orders, and dedicated event coordination for corporate bookings — including Shoreditch tech and creative agency client hosting and conference programs.
Tour Experience & Expectations
Will the guide speak my language?
All guides are fluent in English. Other languages may be available on request — please ask when booking and we’ll do our best to accommodate.
Will we visit the same places as other tours?
No. The majority of East End stops are family-run venues that work exclusively with us, and on a private booking the route is built entirely around your group.
Is the tour wheelchair or stroller accessible?
The East End is mostly flat with paved walkways. Some venues have step access. Please contact us before booking and we’ll plan a route that works.
Do you offer other private food tours in London?
Yes. We also run private food tours at Borough Market and London Bridge (British classics) and the Soho twilight tour (cocktails and global flavours, 18+). Get in touch and we’ll help you find the right fit.
City Tips
An Essential Guide to Sunday Roast in London
A Guide to Brunch in London
A Food Lover’s Guide to Vegetarian London
Discovering Cocktail Bars in London
Bangers and Mash in London
EATING EUROPE INC. CANCELLATION POLICY
Small Group Tours
A tour can be cancelled with a full refund up to 24 hours before tour departure.
Private Tours
A private tour can be cancelled and fully refunded up to 7 days before tour departure
Gift Cards, Travel Vouchers & Flexi-Pass™
Gift cards, travel vouchers and Flexi-Pass™ are non-refundable.
LATE ARRIVALS AND NO SHOWS
Due to extremely strict time slots for entry into attractions and for food preparation, both in-person & virtual/online, we recommend you show up 15 minutes before the scheduled starting time of the tour or experience. Our group tours begin & depart precisely at the scheduled tour or experience start time. If you show up late or cannot find the meeting point, for any reason, refund requests are not honored per policy. If you are having a hard time arriving on time we encourage you to contact us as soon as possible so we can do everything in our power to assist you with arriving at the meeting point at the scheduled time or reschedule to the next available tour.
CANCELLATION DUE TO PLANES, TRAINS, AUTOMOBILES OR ILLNESS
Inside of 24 hours, your spot on the tour has been reserved exclusively for you. Since we are unable to fill your spot if you’re unable to attend for any reason (including transportation or illness), we do not offer refunds after that time. Please plan ahead so that you are able to join us and don’t miss out!
DISCOUNT CODES
Discount codes are valid for new bookings only. They are not eligible for pre-existing bookings and can not be applied retrospectively.
AMENDMENT POLICY
We would be happy to assist you with rescheduling your tour, free of charge, with any requests made more than 24 hours of 8am CET on the date of the tour. We reserve the right to charge an amendment fee should you request to reschedule within 24 hours of 8am CET on the date of your tour . Once again, this is subject to availability and price changes. In general, we only charge you for any additional costs that we incur such as tickets. We have no intention of profiting from disruptions to your vacation and will work with providers and suppliers to get this cost reduced to a minimum.
CHANGES TO THIS POLICY
From time to time, the terms of this policy may change at the Company’s discretion.
CONTACT US
If you have any questions regarding this privacy policy, you can contact us using the information below:
E-mail: [email protected]
