Golden, flaky, and irresistibly savory, the sausage roll is a humble British snack with a well-deserved cult following in London. From the buttery puff pastry that shatters with each bite to the perfectly seasoned sausage meat inside, it’s comfort food you can hold in one hand.
Once a simple bakery counter staple, the sausage roll has been reimagined by everyone from high-street favorites to gourmet chefs, making it a snack that bridges the gap between grab-and-go convenience and artisan indulgence. It’s the sort of thing you can grab on the go or make a special stop for on a London food tour.
Why Londoners Love a Good Sausage Roll
In London, the sausage roll is more than just a snack. It’s a daily ritual and a small bite of comfort in a big, busy city. You’ll find it everywhere from bustling markets to cozy pubs and corner bakeries. Its appeal lies in its simple yet satisfying combination of flaky, golden puff pastry wrapped around juicy, seasoned pork sausage meat.
It’s the kind of treat you can grab warm for breakfast, eat cold as a quick picnic lunch, or pair with a pint at a pub in the afternoon. Everyone has their go-to source, whether it’s the dependable Greggs on the high street, a beloved neighborhood bakery, or a posh deli offering truffle-infused twists.
These days, you can find vegetarian and vegan versions of the sausage roll in select places on London’s streets. Proving that it’s as much a comfort food classic as it is a canvas for creative culinary innovation.
Where to Find the Best Sausage Rolls in London
The following are some of the best places in London to sample sausage rolls and many other classic British foods.
The Ginger Pig
Photo credit: The Ginger Pig
Nestled in the heart of Marylebone, The Ginger Pig is a butcher and deli famed for its oversized, golden sausage rolls. Their classic pork version uses free-range, high-quality meat wrapped in rich, buttery pastry, with a hint of fresh herbs for depth.
I appreciate that their sausage rolls are big enough to be a meal on their own, which is great when I want to grab a quick bite for lunch. The shop has a bustling, rustic-chic feel, with the scent of fresh-baked pastry drifting from the ovens. I remember biting into their signature roll and being floored by the peppery seasoning and the melt-in-your-mouth pastry. It was more like eating a gourmet meat pie than a snack.
The Ginger Pig (£5-£10) – 231 Hoxton St, London N1 5LG, United Kingdom.
Gail’s Bakery
Photo credit: Gail’s Bakery
With branches all over London, Gail’s is a refined bakery offering a more artisanal take on the sausage roll. They serve both a classic pork version and a vegetarian one made with roasted vegetables, feta, and spices. The bright, modern interiors make it a pleasant place to linger
The portions are moderate. I think the go-to trick here is to order two different types. Then you can go back and forth between bites of the classic and their veggie sausage roll and with its sweet roasted peppers and tangy cheese. Giving you the best of both worlds.
Gails Bakery (£4-£12) – 128 Wardour St, London W1F 8ZL, United Kingdom.
Rules
Photo credit: Rules
As London’s oldest restaurant, Rules doesn’t just serve ordinary sausage rolls. They elevate them to fine dining. Even the dining room itself feels a bit like a vintage solarium rather than a café.
The way to go here is the wild game sausage roll, which is often filled with seasonal meats like venison or wild boar. It’s usually served as part of a bar menu with rich red wine jus. I still remember my first bite, where the pastry shattered delicately, giving way to a deeply savory filling with a hint of rosemary from the slow-roasted venison filling inside.
Rules (£10-£15) – 34-35 Maiden Ln, London WC2E 7LB, United Kingdom.
The Harwood Arms
Photo credit: The Harwood Arms
This Michelin-starred gastropub is known for its elevated British comfort food, and its sausage rolls are no exception. I love how they use a careful blend of fresh venison and savory pork to create a roll that’s both rich and refined.
On my last visit, I ordered their sausage roll as a bar snack and found the balance of gamey venison, smoky bacon, and buttery pastry perfectly fitting for the cool autumn day outside. They served it with a tangy homemade chutney that was a perfect counterpoint to the richness of the meaty filling
The Harwood Arms (£10-£15) – Walham Grove, London SW6 1QJ, United Kingdom.
What Makes a Sausage Roll Truly Great?
In London, a truly great sausage roll is all about balance and freshness. The pastry should be buttery, golden, and flaky. To the point that it’s crisp enough to shatter when you bite in, yet tender enough to melt in your mouth. It should never be soggy or dry.
Inside, the meat should be juicy and well-seasoned, with a peppery warmth that complements rather than overwhelms. It shouldn’t be swimming in its own grease.
Ideally, you want one pulled straight from the oven, when the pastry is at its peak and the aroma alone makes your mouth water. While purists will argue that it’s delicious on its own, I like to give it a little dab of mustard, a spoonful of tangy brown sauce, or a smear of sweet-spicy chili jam.
A Snack for Any Time of Day
One of the great things about sausage rolls in London is that you can eat it any time of day. You’ll find them in deli shops and bakeries. They’re especially popular in pubs where you can enjoy one alongside a pint of ale or crisp cider.
Some bakeries and patisseries offer dainty, mini versions that fit perfectly into a picnic basket or make a delightful savory addition to afternoon tea. However you enjoy it, nothing beats a sausage roll eaten warm and fresh from the oven, when the pastry is crisp, the filling is steaming.
Final Thoughts: Small But Mighty, This Is British Food at Its Best
Sausage rolls, done right, are a simple pleasure that’s transformed into an unforgettable memory. The perfect crisp golden pastry gives way to savory, seasoned filling in a bite that’s both comforting and indulgent.
Whether you’re wandering through a bustling market, grabbing a quick bite, or settling into a cozy pub, sausage rolls are easy to fit into a London food tour.
Sources
Eating Europe. (n.d.). London food tours. Eating Europe. https://www.eatingeurope.com/london/
Eating Europe. (n.d.). Traditional London foods: 10 must-try dishes. Eating Europe. https://www.eatingeurope.com/blog/london-foods-traditional/
GAIL’s Bakery. (n.d.). Soho. https://gails.com/pages/soho
Harwood Arms. (n.d.). Harwood Arms. http://www.harwoodarms.com/
Rules Restaurant. (n.d.). Rules restaurant. http://www.rules.co.uk/
The Ginger Pig Café. (n.d.). The Ginger Pig Café. http://www.thegingerpigcafe.com/